Asim Jofa
AJULFI-04 — Long Shirt & Trousers with Dupatta | Asim Jofa
AJULFI-09 — Pishwas & Lehenga with Dupatta | Asim Jofa
AJULFI-08 — Panelled Maxi & Lehenga with Dupatta | Asim Jofa
AJULFI-05 — Panelled Maxi & Lehenga with Dupatta | Asim Jofa
AJMUB-06 — Long Shirt & Trousers with Dupatta | Asim Jofa
AJMUB-09 — Long Shirt & Trousers with Dupatta | Asim Jofa
AJMUB-07 — Long Shirt & Trousers with Dupatta | Asim Jofa
AJMUB-10 — Long Shirt & Trousers with Dupatta | Asim Jofa
AJMUB-05 — Long Shirt & Trousers with Dupatta | Asim Jofa
AJMUB-11 — Long Shirt & Trousers with Dupatta | Asim Jofa
AJMUB-12 — Long Shirt & Trousers with Dupatta | Asim Jofa
AJMUB-02 — Long Shirt & Trousers with Dupatta | Asim Jofa
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Discover Asim Jofa
Asim Jofa is a Pakistani label known for merging elegant design with traditional craftsmanship, creating beautifully embellished, handcrafted pieces with a distinctly sophisticated finish. At House of Hania, our Asim Jofa edit spans vibrant lawn prints, rich velvet formals, and bridal dresses, a full range built for every season and occasion.
Lawn
Printed and embroidered lawn for daily wear and Eid.
Formal & festive
Velvet and embellished pieces for weddings and events.
Bridal edit
Couture lehengas and ensembles for nikkah and reception.
Worldwide
Delivering to the UK, USA, and beyond.
Common questions
Asim Jofa is recognised for rich embroidery, considered fabric pairings, and formalwear that moves between everyday luxury and bridal couture.
New arrivals are added to this page as they launch — lawn, festive and bridal pieces are all listed together, with filters to narrow by style.
The range covers lawn suits, formal and festive wear, co-ord sets, and a dedicated bridal edit of lehengas and wedding ensembles.
Most styles run from XS to XL. Exact sizing and measurements are listed on each product page — check there before ordering.